Safe & Calm Care

Safe & Calm Care looks after your dog from two directions at once: keeping them physically safe out in the world, and helping them feel calm and settled at home.

On the safety side, anti-slip paw grips add traction on slippery floors, tiles and icy pavements — useful for older dogs or breeds prone to joint issues — the Homeward Tag personalised pet ID tag means a lost dog can be reunited with you quickly, and the retractable, reflective NightLead improves visibility and control on darker walks. On the calm side, the Calm Square slow feeder lick mat slows down fast eaters (reducing the risk of bloat and mess) while doubling as a soothing, licking-based activity, and our interactive anti-anxiety toy gives anxious or bored dogs something constructive to focus on during stressful moments — fireworks night, visitors at the door, or time spent alone.

These are the products UK dog owners search for when something specific is worrying them: a dog that goes missing, a dog that struggles on hard floors, or a dog that gets anxious when left alone. Each item here is a practical, specific answer to one of those worries.

Together, this collection covers the everyday risks and everyday stresses dog owners think about most, so you can offer real peace of mind alongside real, physical protection.